Listing Price vs. Real Sale Price: What’s the Difference (740)
Seller relevance: high — understanding real prices helps correctly value the apartment and avoid losses
Overview
Many sellers rely on listing prices, assuming they reflect the real market.
In practice, the sale price is often lower than the advertised listing, and this discrepancy can lead to the wrong strategy, wasted time, and lost money.
In this article, we explain the difference between listing prices and actual sale prices in Haifa and how to use this data when selling.
Difference Between Listing Price and Real Sale Price
- Listings show the desired price — sellers often set prices above the market, hoping for negotiation or “attractive” interest.
- Real sales reflect market conditions — negotiations, apartment condition, seasonality, and demand all affect the final price.
- Actual price is lower than the listing — the average difference can be 5–15%, sometimes more, depending on the neighborhood and apartment type.
- Listings don’t account for hidden factors — urgency to sell, seller motivation, and willingness to compromise.
Why It’s Important to Rely on Real Sales
- Helps correctly set a competitive price
- Reduces the risk of long market exposure and sudden discounts
- Allows planning of sales strategy and negotiations
- Speeds up the sale due to realistic price attractiveness for buyers
How to Use Real Sale Data
- Compare with similar properties — review recent transactions in your area with similar characteristics.
- Analyze the difference — determine the average gap between listing price and sale price.
- Set a realistic price range — base it on average real sales, leaving a small margin for negotiation.
- Adjust the price if needed — timely adjustments accelerate the sale if the apartment isn’t moving.
Correct valuation increases the chances of a quick and safe sale.
Unehasim Tips
- Don’t rely solely on listings — they don’t reflect actual sales
- Use real sale data to determine the price
- Plan your pricing considering negotiation and market attractiveness
- Engage professionals for analysis and correct property positioning
Contact Unehasim Specialists
If you are selling an apartment in Haifa and want to determine the real price and sell safely, the Unehasim team can help:
- analyze real sales in your neighborhood
- set the correct price range for your property
- prepare marketing and showing strategy
- minimize risks and accelerate the sale
Correct pricing ensures a fast, safe, and profitable transaction.
