How Rental Demand Is Growing Among Relocants and Foreigners (980)

Analytics, key drivers, popular districts, and the impact on Georgia’s real estate market

In recent years, Georgia has become one of the most attractive relocation destinations. A steady flow of foreigners — from Israel, Europe, CIS countries, Turkey, and the United States — has created a new level of rental demand that continues to grow in 2026–2030.

This demand is reshaping the market: pushing prices upward, increasing investor returns, and forming new high‑demand districts.

1. Why Rental Demand Is Growing Among Foreigners

1) Easy and fast relocation

• no visa barriers
• long‑term stay options
• friendly migration policy

2) Lower cost of living compared to Europe and Israel

• rent is 2–3 times cheaper
• affordable services
• low taxes

3) Growth of the IT sector and remote work

• relocants from tech companies
• freelancers
• startup teams

4) Safety and stability

Georgia is perceived as a safe country with a comfortable climate.

5) Cultural familiarity and convenient lifestyle

• European architecture
• strong food culture
• friendly environment

2. Who Creates the Demand

1) Israelis

• families and young professionals
• high demand for comfort‑class
• 1–2‑bedroom rentals

2) Europeans

• digital nomads
• long‑term rentals
• interest in central districts

3) Relocants from Russia, Ukraine, Belarus

• 6–12‑month rentals
• high demand for studios and 1‑bedrooms

4) Turkey, Kazakhstan, Gulf countries

• premium rentals
• interest in Vake and Mtatsminda

3. How Demand Affects Rental Prices

Annual price growth by segment

• studios: +10–15%
• 1‑bedroom: +8–12%
• 2‑bedroom: +6–10%
• premium: +12–18%

Why prices are rising

• demand exceeds supply
• shortage of quality apartments
• growing number of relocants
• rapid district development

4. Most Popular Districts Among Foreigners

1) Saburtalo

• modern infrastructure
• metro access
• comfort‑class buildings
• high rental demand

2) Didi Dighomi

• affordable prices
• new residential complexes
• family‑friendly environment

3) Vake

• premium segment
• foreigners with high income

4) Isani & Samgori

• affordable rent
• fast‑growing infrastructure

5) Mtatsminda & Sololaki

• historic center
• popular among Europeans

5. How Relocants Choose Apartments

1) Preferred formats

• studios
• 1‑bedroom
• 2‑bedroom for families

2) Key requirements

• new building
• quality renovation
• furnished and equipped
• fast internet
• proximity to metro

3) Rental duration

• 3–6 months
• 6–12 months
• long‑term contracts

6. How Growing Demand Affects Investors

1) Higher rental yields

• long‑term: 6–8%
• mid‑term: 8–12%
• premium: 10–15%

2) Faster payback

Payback period decreases to 8–10 years.

3) High liquidity

Apartments in Saburtalo, Dighomi, and Vake rent out within 1–7 days.

7. Forecast for 2027–2030

Demand will continue to grow due to:

• increasing number of relocants
• expansion of the IT sector
• rising popularity of Georgia among Europeans
• infrastructure development

Expected rental growth: 8–12% annually.

Unehasim Recommendations

• buy 1‑bedroom units (45–60 m²) — the best rental format
• choose comfort‑class in Saburtalo and Dighomi
• consider premium in Vake for high‑income tenants
• avoid old buildings without renovation
• invest in complexes near metro stations
• focus on mid‑term rentals — the highest yield

Professional Support from Unehasim

Unehasim helps investors:

• select the right apartment for rental
• calculate profitability
• verify legal documentation
• complete the transaction “turn‑key”
• prepare the apartment for rental
• find tenants and manage the property

We turn real estate in Georgia into a stable and predictable source of income.