Why a Price That Is Too High Hurts the Sale More Than a Price That Is Too Low (1319)
Most sellers fear setting a price that is “too low” — so they raise it “a bit higher” to leave room for negotiation. But in reality, a price that is too high harms the sale far more than a price that is too low.
A low price may lose a few thousand shekels. A high price can lose tens of thousands, cause the property to stagnate, “burn” it on the market — and ultimately lead to selling for much less than what was possible.
- A High Price Drives Serious Buyers Away
Serious buyers know how to identify an unrealistic price. When the price is too high:
- they don’t come to view the property
- they don’t call
- they don’t submit offers
- they move on to the next listing
A serious buyer won’t waste time on an overpriced property.
- A High Price Causes the Property to Get Stuck on the Market
A property that stays listed for too long:
- looks less attractive
- raises suspicion
- creates the impression that “something is wrong”
- receives fewer inquiries
And once a property is stuck — the price drops much more than it needed to.
- A High Price “Burns” the Listing
When buyers repeatedly see the same listing:
- they assume the seller is desperate
- they assume the property has issues
- they assume the price isn’t real
- they submit very low offers
A burned listing = financial loss.
- A High Price Strengthens the Buyer’s Negotiation Power
When buyers see an inflated price, they think:
- “He has a big margin to reduce.”
- “He doesn’t know what his property is worth.”
- “I can push hard.”
This leads to aggressive negotiation — and a much lower final price.
- A High Price Creates Unrealistic Expectations for the Seller
A seller who starts too high:
- struggles to reduce the price
- feels they are “giving up too much”
- insists on an unrealistic number
- loses good buyers
The psychology of a high price harms the sale.
- A High Price Damages the Seller’s Professional Image
Buyers think:
- “The seller isn’t professional.”
- “He didn’t check real transactions.”
- “He isn’t serious.”
A poor professional image = fewer buyers = less money.
- A High Price Ultimately Leads to a Lower Final Price
This is the big paradox:
Sellers who start too high — end up selling for less.
Why?
- the property gets stuck
- buyers negotiate aggressively
- the seller becomes frustrated
- the price drops far more than necessary
A high price = a big loss.
How Unehasim Prevents the Damage of Overpricing
With professional guidance you receive:
- accurate valuation
- real transaction data
- a correct pricing strategy
- smart listing timing
- professional negotiation
- a selling process that attracts serious buyers
The right price from the start = a faster sale at a higher price.
Contact Us
If you want to avoid the mistake of overpricing — and ensure your property sells for an excellent price — we’re here to help.
Contact us for a free personal consultation, including:
- professional valuation
- analysis of real transactions
- strategic pricing plan
- full guidance until closing
Unehasim — Upgrading Your Living Ltd.
