Why Overpricing an Apartment in Haifa Slows the Sale, Not Speeds It Up (739)
Seller relevance: high — the right pricing strategy directly affects the speed and outcome of the transaction
Overview
Many sellers believe that a high price allows room for negotiation and may result in higher profit.
In reality, overpricing slows down sales, deters buyers, and increases the time the apartment stays on the market.
In this article, we explain why overpricing is risky and how to correctly price an apartment in Haifa.
How Overpricing Affects Sales
- Less buyer interest — most buyers search within realistic market ranges; overpriced listings are often ignored.
- Longer market time — the apartment stays on the market longer, reducing its attractiveness.
- Risk of future price reduction — prolonged market exposure may force the seller to lower the price below market value.
- Negative perception of the property — buyers may suspect there is something wrong with the apartment.
Correct Pricing Strategy
- Market evaluation — study average prices of similar apartments in your neighborhood.
- Realistic margin — a small room for negotiation is better than overpricing with the risk of long market time.
- Flexibility and adjustments — if the apartment isn’t selling, timely price adjustments accelerate the process.
- Buyer appeal — the price should match market expectations to generate interest and competition.
The right strategy helps sell faster and safely.
Unehasim Tips
- Do not set a price above the market hoping for negotiation
- Base pricing on average neighborhood and apartment type prices
- Be ready to adjust the price if sales slow down
- Use professional valuation for accurate property positioning
Contact Unehasim Specialists
If you are selling an apartment in Haifa and want to determine the right price and speed up the sale, the Unehasim team can help:
- assess your property’s market value
- choose the optimal pricing strategy
- prepare marketing campaigns and showings
- minimize risks of long market exposure and profit loss
The right price allows the seller to sell the apartment faster, safely, and profitably.
